Official Guidelines

Cultural Advisories

Recommendations and guidelines issued by the SFMC for the accurate representation of Santali traditions in media.

SFMC/ADV/2024/001
FestivalsActive

Appropriate Depiction of Baha Parab Ceremonies

Summary

Recent media has shown Baha Parab rituals using non-traditional colors and elements. Baha is a festival of pure water and Sal flowers, distinct from Holi.

Recommendation

Media creators should exclusively show the use of pure water and traditional Sal/Mahua flowers. The use of synthetic colors (abir/gulal) in the depiction of traditional Baha rituals should be avoided to maintain cultural distinction.

SFMC/ADV/2024/002
GovernanceActive

Usage of Majhi Pargana Terminology in Modern Contexts

Summary

Observation of modern political designations being incorrectly conflated with traditional Majhi Pargana titles in contemporary narratives.

Recommendation

Ensure clear distinction between traditional governance roles (Majhi, Naeke, Godet) and modern administrative or political roles. Traditional titles must be used with due respect and appropriate context.

SFMC/ADV/2023/015
Sarna DharamActive

Representation of Jaher Than (Sacred Grove)

Summary

Instances of fictionalized or dramatized events being depicted within or immediately surrounding the Jaher Than in commercial cinema.

Recommendation

The Jaher Than is a strictly sacred space. It should not be used as a backdrop for romantic sequences, violent conflicts, or general dramatization in films. Cinematic depictions should maintain the sanctity of these spaces.

SFMC/ADV/2023/012
MusicClosed

Synchronization of Traditional Instruments with Dance Forms

Summary

Frequent mismatch in music videos where traditional dances (e.g., Dong) are performed to the rhythms of unrelated instruments or beats.

Recommendation

Audio-visual productions must ensure that the specific dance form being portrayed matches the traditional rhythmic patterns of the Tamak and Tumdak used for that specific occasion.

SFMC/ADV/2023/008
AttireActive

Authenticity of Panchi and Parhan Attire

Summary

Commercialization has led to the introduction of heavily modified, modern garments being labeled as 'Traditional Santali Attire' in media.

Recommendation

While modern adaptations are acceptable in contemporary settings, works claiming to depict 'traditional' or 'historical' Santali life must use authentic designs, draping styles, and colors of the Panchi and Parhan.

SFMC/ADV/2023/004
LanguageArchived

Standardization of Ol Chiki Script in On-Screen Text

Summary

Variations and incorrect glyph usage observed in film titles, credits, and subtitles utilizing the Ol Chiki script.

Recommendation

Creators are advised to use standardized Ol Chiki fonts verified by recognized linguistic bodies. SFMC can provide resources for script verification for titles and credits.

SFMC/ADV/2022/021
RitualsActive

Depiction of Binti (Creation Myth) Narratives

Summary

The sacred Binti narrative has been portrayed with significant fictional additions in recent theatrical productions.

Recommendation

The Binti is a foundational oral tradition. While artistic interpretation is respected, core elements of the creation myth and the journey of the ancestors should not be altered or trivialized.

SFMC/ADV/2022/018
FestivalsActive

Portrayal of Sohrai Festival Practices

Summary

Misrepresentation of the cattle-blessing rituals during Sohrai, often confusing them with other regional festivals.

Recommendation

Depictions of Sohrai must emphasize its nature as a harvest and thanksgiving festival, specifically focusing on the authentic rituals honoring livestock (Gohal Puja) without conflating it with Diwali.

SFMC/ADV/2022/011
LanguageClosed

Usage of Honorifics in Santali Dialogue

Summary

Lack of appropriate relational honorifics (e.g., 'Gomke', 'Maji Baba') in scripted dialogues, leading to culturally dissonant interactions between characters.

Recommendation

Scriptwriters should carefully employ traditional Santali relational terms and honorifics to accurately reflect the social hierarchy and respect intrinsic to community interactions.

SFMC/ADV/2022/005
Sarna DharamArchived

Commercial Use of Sacred Symbols

Summary

Inappropriate use of sacred Sarna symbols (such as the bow and arrow motif or specific Jaher iconography) as mere decorative elements in commercial design.

Recommendation

Sacred symbols should be utilized with reverence and appropriate context. They must not be used trivially in commercial branding or unrelated visual media backgrounds.

SFMC/ADV/2021/014
RitualsActive

Depiction of Traditional Marriage (Bapla) Customs

Summary

Over-dramatization and incorrect sequencing of the intricate steps of traditional Santali marriage ceremonies (e.g., Raibar, Sindur Daan).

Recommendation

Filmmakers depicting a traditional Bapla should consult with cultural experts to ensure the correct order of rituals and the appropriate roles of family members and village officials are portrayed.

SFMC/ADV/2021/007
GovernanceActive

Representation of Santal Rebellion (Hul) History

Summary

Historical inaccuracies in media depicting the Santal Hul of 1855, particularly regarding the leadership and motivations of Sido-Kanhu.

Recommendation

Historical portrayals must align with documented community history and oral traditions, accurately reflecting the socio-economic motivations and organized leadership of the Hul, avoiding stereotypical 'spontaneous uprising' narratives.