Core Values
The fundamental principles that guide every decision, programme, and initiative of the Santali Film & Media Council.
Cultural Integrity
We are committed to the authentic and respectful representation of Santali heritage, traditions, and values in all forms of media.
Community First
Our initiatives prioritize the well-being, empowerment, and collective voice of the Santal community.
Excellence in Documentation
We strive for high professional standards in archiving, filmmaking, and preserving our history for future generations.
Ethical Storytelling
We promote honesty, responsibility, and cultural sensitivity among creators sharing Santali narratives.
Inclusive Collaboration
We foster a supportive ecosystem by partnering with creators, institutions, and community leaders.
Continuous Learning
We believe in educating and empowering the youth through workshops, training, and mentorship in media arts.